Social Media Monitoring and Analytics-9

In CASA Marketing Intro to Social Media Marketing, Todd Kelsey tries to get us to understand the importance of monitoring social media and analytics. We want to know how effective out social medias and we can do this by using monitoring techniques and analytics. This could be in terms of how many likes you get, how many followers, how many views, etc.

Monitoring can be divided into "owned media" and "earned media." Owned media is simply social media pages or properties that you control. These are like your Facebook, Twitter and blog posts.  These places you can post content, start conversations, and have direct access.  Earned media is "everything else" according to Kelsey. Its when people start their own conversations or maybe someone shares a post you have shared or posted. This is like the word of mouth aspect but in terms of social media.

Social medias use their own monitoring and analytics programs. Facebook Insights, Twitter Analytics, and Sysomos can all be used as listening and analytics tools. Other digital analytics tools include Radian 6, Google Analytics, and Omniture,

In the social media world, there is a need for speed.  Social media is a rather effective. It is a quick way to spread messages a business wants to get out there pretty fast. You can respond to people quick and let them know about new promotions and what ever you would like to share. People want to know all the latest news right now.

Hootsuite as I have talked about before, is a place to put your media together. This will make it easier to share what you want on which ever social medias you want. You can ever interact with people and shared things by posting it one time in Hootsuite and it will go to all your medias. It allows you use their analytics program.

Hootsuite-8

Hootsuite just like mentioned in the picture above is away to manage your social media. This can be used with LinkedIn, Twitter, Facebook, and other social media. Its bring these all to one place. You can link post together and post on all the medias from one location. Potentially, this could be a large part of a social media marketing campaign. Go on to the website that is posted in the picture below--

Once you do this create a Hootsuite account!

You will have to pick a plan. Pick one that fits your budget and think about what you would to get out of this, in terms of social media marketing and how you would like to go along with what you need to do for yourself or your company. So pick your plan then complete the login information.

Once you have completed all of these steps, you will have to figure out how to use Hootsuite. If you need help, Todd Kelsey's Intro to Social Media Marketing book will help. Otherwise Hootsuite has resources to help you further, if you look at Hootsuite University on the Hootsuite web page it will go through tutorials. It will show you how to add networks, how to post and whatever information you will need. For the marketing side of it, you can keep up with the ROI and try to measure your marketing if you go further on the website. Try http://blog.hootsuite.com/build-and-measure-social-media-roi and http://blog.hootsuite.com/webtrends/

LinkedIn-7

Business opportunities are available in a lot of different place. One prominent place it's appearing more often is the internet and social media. In terms of social media, Linked In is becoming very popular and seemingly, a new must have. Its social place for business if you are not familiar with it. You can create a professional profile, while keeping up with businesses, colleagues, classmates, and friends.

Linked In is important especially, because doing things virtually is the new trend in this day and age. Creating a profile is relatively simple. Go to LinkedIn.com and create a profile. You can start by giving information about yourself. Give enough information so a potential business will know enough where they feel like they can higher you. You can add job experiences, certifications, awards, skills, and many other things, such as, volunteering experience.

Once your profile is complete, go over it an make sure every things looks nice and correct. After, its time to start connecting. I would recommend connecting with people you know and people that will could help you get a job, not ones that would hurt you from doing so. This is a great place for networking. You can find your favorite business, teachers, or colleagues.

After you find connections, you can do others things to stand out and stay connected. Posting is big part of getting exposure. All your connections will be able to see what your talking about. It could be some work you done or something interesting you wanted to share. If you have a business, this could be a great opportunity to advertise you business to.

Linked In is huge opportunity to get more exposure and share business information. You can even find a job through it. So my recommendation is to make a Linked in account and complete it thoroughly. This can help you tremendously.

Check me out https://www.linkedin.com/pub/zachary-rowden/a5/486/962 

Twitter-6

Twitter is my favorite social media. There is always something entertaining on there. However, if you're not following the right people it can be very inappropriate. This is the same reason I deleted mine. So many people posted stuff that was inappropriate, I did not want to be tied in with that for various reasons, mostly because I am entering the job force in a year or two. So my advice to everyone is to be careful with personal Twitters. I do think you can use a personal Twitter to your advantage, however in terms of businesses Twitter can be great.

Twitter has continued to grow and has become very popular. Its a a great way to keep up with friends, family, celebrities, and businesses/organizations. It has very distinctive characteristic about it that makes it unique like hashtags #, using the @ symbol in reference to people, you can like, favorite, retweet, and each post is limited to 140 characters.

If you are a business, the cool thing is you can see how many people are following you and how many you are following and when you post you can see the feedback. Its great simple way to show new products, which can be done through ads, post, messages, or retweets. In CASA Marketing: Intro to Social Media Marketing, Todd Kelsey shows how to make and effective Twitter pages. He goes step-by-step in creating the account, he shows how to post, and gives a ROI strategy that is provided with a link. https://business.twitter.com/marketing-twitter

Go to twitter.com and create your own

Facebook Ads-5

Included in Facebook's features, you can create Facebook ads. in Todd Kelsey's, CASA Marketing Intro to Social Media Marketing, you can learn all about how to make a Facebook ad and the importance.  When looking at Facebook, you can see ads to the right side of your pages usually or you see ads in "suggested post." Anyone can create these ads an it does not need to be for a business.

Kelsey talks about the how often people are on Facebook and social media. So if people are spending much time on Facebook they can see these ads and explore some of these organizations. In terms of importance, if you want to get people or your friends and family to see something you can create an ad. Kelsey says "there's not a right or wrong time to use them -- but the most common use is promoting Facebook pages" (Kelsey 82). So use these ads to promote what you wants. This will help draw individuals to the pages and help you gain support. With these ads. you can see statistics that will show how much attention your page is bringing in. You can see the views, clicks, click-through rate, and more. This will help you see if your ad is effective or not. You can learn different way to gain individuals attentions by looking at the stats.

Kelsey shows in his book, in chapter 4, how to create ads and campaign. You can create you campaign and get this connected to where you want people to go. Also, this will allow the user ti define their audience, pick languages, show interests, and more. You put money into the page and Facebook will help you with your ads. Kelsey shows you how to the monitor the page, with the different stats. Some times there is free Facebook ads if you look into Wix or Godaddy.

Visit the ad site for Facebook to check it out:https://www.facebook.com/business/

Facebook Pages-4

If you have a business or some organization you would like to get some exposure a Facebook page may be the way to go. As one of the largest social medias out there, we should be able to use it to our advantage as most businesses do. In, CASA Marketing Intro to Social Media Marketing, Todd Kelsey goes through the different steps to making a page and explaining why it is beneficial.

Facebook is really a way to establish a business online. Many people when interested in a business, will look online and the first thing that is most likely to pop up, other than the website, is the businesses page for the company or organization. Their is so many members on Facebook and this is the perfect way to get people to notice your business or give them a chance to support it. Kelsey would say "A Facebook page is a central 'hub' for a business or organization to establish a social media presence on Facebook" (Kelsey 55).

Establishing a Facebook page for an organization is beneficial, as we already talked about. Kelsey helps to point these benefits that we can use along with the different feature to help these organizations. He shows individual how to create a page step-by-step.

You can create different pages for different things such as artists, organizations, businesses, entertainment, and support. Picking one of these will set up a template for the page and you just fill in the blanks. Once you have created the page and used Kelsey's help, you can begin posting. Posting can pretty much be whatever you want to explain your goals and gain exposure. You can even customize your Facebook link to what you want. Facebook has many other feature to use. One that is interesting is the one where you can "boost" your page. This will give you more exposure. However, there may be a cost involve. But Facebook is a tool for success. So why not create a page and get with the changing times.

Creation-3

Technology is a valuable resource in today's society. There are many ways to use and enjoy these resources. In Todd Kelsey's, Intro to Social Media Marketing, he discusses the ways to help shape these social medias and use them as tools for business or whatever endeavors your heart desires.

Facebook is one tools that many businesses use. If you type in your favorite shoes, clothing, artist, or whatever it may be they usually have a Facebook page. You can make a Facebook and Facebook page pretty easily. From there you can advertise and express yourself. A supplemental tool to help you create things is Google. If your skills are deficient in the technology department... go to Google. They can help you create a Facebook and page. You can see an example from the this picture below taken directly from Google--

Now Facebook can do these things and Google can also help you figure out the process, but Google does many interactive things that can used for a tools in whatever you may need. This blog is actually one of the tools that google provides. Google can do things from creating a websites and emails to creating documents and sharing post online.

 I am an inspiring entrepreneur and Google has many resources that I would like to explore more in depths. Knowing some of the skills from using Google is advantage over many, especially those who are not tech savvy. Many people can learn more about these processes and skills from exploring and using Kelsey's book as guide. These are cheap and effective way to get yourselves out there.
Try some of these link and navigate about the page or "Google it."
www.google.com
www.blogger.com
www.wordpress.com
www.facebook.com
www.youtube.com

Intro to Social Media Marketing-2

Over the past two weeks, I've had the chance to read a little bit of Intro to Social Media Marketing, by Todd Kelsey. He talks in terms of the tools and things that will help in ones career or life. The topic that he mentions that really put things into perspective is online and digital marketing. Social media marketing has become a large part in today society, whether we like it or not. As we grow into this era of new and advanced technology, people have to keep up in order to stay with the times and innovations to be successful.

In the chapter 1, Kelsey says that digital/online marketing are prominent according to LinkedIn.com and other studies. This does not surprise me at all. You really cannot go a day without some one mentioning Twitter, Facebook, Instagram, etc. You look at your phone just about every minute and have notifications from different social medias. It's really crazy to think about how the times really have changed in the short span of my life. Social media is a part of life now. You see stuff about it everywhere. So we shouldn't neglect this new idea. If we stay stuck in the past, then we cant move forward. We need to embrace the change from these technological advances and use them as our tool to becoming successful. Especially because you know how to use it why not use it to get a job.